Award Winning Marketing
At John Minnis, exceptional marketing is at the heart of everything we do.
Our award-winning in-house marketing team sets us apart, combining creativity, data-driven strategy, and local expertise to ensure every property reaches its full potential. Recognised as winners of "Marketing Campaign of the Year" at the Belfast Telegraph Awards 2025 our team delivers innovative, high-impact campaigns that get results. When you choose John Minnis, you're not just selling or letting a property - you're partnering with one of Northern Ireland's most dynamic marketing teams.
How We Will Market Your Home
We understand that every home is unique. That's why we create a tailored marketing strategy to ensure your property gets maximum visibility to the right audience.
We employ a highly skilled marketing team dedicated to getting your home optimal exposure. We also partner with staging stylists to have your home looking its best and top-tier videographers to produce high-quality, captivating footage that highlights the unique charrm of your home. Our marketing approach focuses on organic social media marketing, engaging content, and strategic outreach to attract serious buyers.
Target Audience Analysis
We identify the ideal buyers for your home and target them effectively through the right platforms:
INSTAGRAM
Audience: First-time buyers, young professionals, design-conscious home seekers.
Content Focus: High-quality visuals, engaging short videos, and lifestyle-driven storytelling.
FACEBOOK
Audience: Families, upsizers/ downsizers, local investors.
Content Focus: Community engagement, detailed property posts, virtual tours, and testimonials.
TIKTOK
Audience: First-time buyers, renters looking to purchase.
Content Focus: Short, engaging property highlights, real estate tips, and behind-the-scenes content.
LOCAL NEWSPAPERS & PUBLICATIONS
Audience: Traditional buyers, retirees, local investors.
Content Focus: Formal property listings, in-depth descriptions, and local communityappeal.
Audience: First-time buyers, young professionals, design-conscious home seekers.
Content Focus: High-quality visuals, engaging short videos, and lifestyle-driven storytelling.
Audience: Families, upsizers/ downsizers, local investors.
Content Focus: Community engagement, detailed property posts, virtual tours, and testimonials.
TIKTOK
Audience: First-time buyers, renters looking to purchase.
Content Focus: Short, engaging property highlights, real estate tips, and behind-the-scenes content.
LOCAL NEWSPAPERS & PUBLICATIONS
Audience: Traditional buyers, retirees, local investors.
Content Focus: Formal property listings, in-depth descriptions, and local communityappeal.
Tailored Content Strategy
We utilise a mix of photo, video, and interactive content to sho wcase your home's best features.
These include:
INSTAGRAM & FACEBOOK STORIES (Short-lived but highly engaging)
CAROUSEL POSTS (Swipeable, detailed property breakdowns)
REELS & SHORT-FORM VIDEOS (High-reach, engaging video content)
PROPERTY VIDEO VARIATIONS eg Cinematic footage of the home with soft background music, aerial drone footage, talking walk through videos,etc
ADDITIONAL MARKETING INITIATIVES
Beyond social media, we maximise your home's visibility through property portals, email marketing, open house events, local newspaper advertising and advertising through the Guild of Property Experts.
Beyond social media, we maximise your home's visibility through property portals, email marketing, open house events, local newspaper advertising and advertising through the Guild of Property Experts.
Performace Tracking & Strategy Adjustments
Key tracking metrics include:
- Story & Reel views, likes, and shares.
- Direct messages and enquiries from potential buyers.
- Engagement in community groups and posts.
By adapting our content based on audience response, we ensure your property receives maximum exposure to the right buyers. An example of one of our top performing marketing strategies is 49 Main Road, Portavogie, which totalled 1.4 million views across multiple platforms. Click here to view the video.
UK & English Market Exposure Through Our Guild partnership
We are the only estate agent in North Down and East Belfast to have been selected by the Guild of Property Professionals, a National Net work of Independent Estate Agents, who pride themselves in delivering knowledge, integrity and results.
Guild benefits for your property include:
- National & regional exposure through the Guild's extensive network.
- Gain visibility among high value buyers through the Guild London office promotion.
- Enhanced online reach through the Guild's website.
- Properties are promoted through over 800 independent estate agents across the UK.
Video Marketing
We know that video is one of the most powerful ways to bring your property to life. Our tailored video marketing showcases your home's best features, helping it stand out and attract qualified buyers. Whether it's a cinematic walkthrough, lifestyle-led storytelling, or short-form social content, our expert team captures the essence of every space.
Here are some examples of the types of video marketing we can create for your property as part of our marketing package. We showcase these across leading social media channels - TikTok, Instagram, and Facebook - to maximise visibility and engagement.
